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Glossary

A plain-English guide to the main terms used in Jawwws Bytes.

Bytes helps you create, organise and measure short links. Some terms are familiar, such as links and clicks. Others are more specific to how Bytes helps you understand what is working across different channels.

Account​

Your login identity in Bytes.

Your account uses your email address and password. One account can be invited to more than one workspace.

Related: Help & support

A short link that is switched on and able to redirect visitors to its destination.

Active links count towards your workspace's active-link allowance. Inactive, archived or expired links do not normally count as active links.

Related: Active link limits

Activity Group​

A way to bring related activity together so you can measure it as one initiative.

For example, you might use an Activity Group for a launch, event, project, content series or always-on marketing activity. A group can help you understand the performance of the whole initiative, not only one link at a time.

Related: Core analytics

Analytics​

The reporting area that helps you understand how your links are performing.

Analytics can include clicks, unique visitors, top links, countries, referrers and activity over time.

Related: Core analytics

API​

The Developer API lets approved systems create or organise Bytes data using an API key.

Use it for server-side integrations, automation and internal tools. Do not put API keys in browser code or public repositories.

Related: Workspace API

API key​

A secret key used to authenticate Developer API requests for a workspace.

API keys are shown only once when created. Store them securely and revoke keys that are no longer needed.

Related: Authentication

Archived​

Hidden from day-to-day working views, but kept for history and reporting.

Archiving is different from deleting. Archived items can often be restored or kept for reference.

Attribution​

The process of understanding where activity came from.

In Bytes, attribution can help connect a click or visit back to a link, channel, tag or group. It is useful for understanding performance, but it should not be treated as perfect revenue attribution unless that has been set up separately.

Related: Core analytics

Branded domain​

A domain or subdomain that gives links a more recognisable URL.

For example, a workspace might use a managed subdomain under jaww.ws or a customer-owned custom domain where available.

Bytes​

The short name for Jawwws Bytes.

Bytes is more than a basic URL shortener. It helps you create, organise and measure links in one workspace.

Related: Bytes overview

Campaign​

A type of Activity Group used for a marketing push or commercial initiative.

Campaign is useful when the activity is time-bound or has a clear promotional goal.

Channel​

The place or medium where a link is used.

Common channels include social, email, print, ads, SMS and other. Choosing the right channel helps keep reporting cleaner.

Related: Create links

Click​

A recorded visit to a short link.

A click is counted when someone follows a short link and Bytes records the visit.

Related: What are links?

Click count​

The total number of recorded clicks for a link or reporting period.

Click count is not the same as unique visitors. One person may click the same link more than once.

Related: Core analytics

Completed​

A status for activity that has finished but should remain available for reporting.

Completed is different from archived. Completed means the work is finished. Archived means it is hidden from primary working views.

Custom domain​

A customer-owned domain connected to Bytes.

Custom domains are separate from managed jaww.ws subdomains and may require DNS setup, ownership checks and SSL configuration.

Dashboard​

The main area you see after signing in to Bytes.

The dashboard helps you view workspace activity and move between links, analytics, settings and other workspace tools.

Destination URL​

The full URL that a short link sends people to.

For example, if your short link is https://jaww.ws/s/menu, the destination URL might be your full menu page on your website.

Related: What are links?

Developer API​

The workspace API area for creating and managing API keys and using supported public API endpoints.

Related: Workspace API

Domain​

A domain or subdomain used for links.

Domains affect the visible URL people see when they open or scan a link.

Draft​

A status for something being prepared.

Draft items are not usually treated as live or active until you choose to make them active.

Enabled​

Switched on.

For example, an enabled setting or active link is available to use.

A link with an expiry date in the past.

Expired links should not behave like active links if they can no longer redirect visitors.

Related: Active link limits

Free plan​

The entry-level Bytes plan.

The Free plan is designed for real usage, with limits that protect higher-volume and premium features.

Related: Billing and plans

A link kept for history after it is no longer actively used.

Historical links are useful when you want to keep reporting context without treating the link as live.

A link that has been switched off.

Inactive links should not redirect visitors and should not normally count against the active-link allowance.

Related: Active link limits

Insight​

A useful interpretation of analytics data.

A good insight should help you understand what happened, what changed, what looks strong, what looks weak or what you might do next.

Related: Core analytics

The core trackable item in Bytes.

A link has a destination URL and a short URL. It can also have a title, channel, tags, UTM fields and analytics.

Related: What are links?

Analytics for a specific link.

This may include total clicks, unique visitors, last clicked date, countries, referrers and activity over time.

Related: Core analytics

The broader value Bytes adds around links.

It means links are not only shortened. They are organised, attributed, measured and understood in context.

A link that is currently able to redirect visitors.

In most product copy, active link is the clearer term.

Managed subdomain​

A customer subdomain managed by Bytes under jaww.ws.

For example, a workspace might use a short branded subdomain instead of the default shared link domain.

Any plan above Free.

Paid plans may include higher usage, more advanced analytics, branding options, domains or other capabilities depending on the plan.

Related: Billing and plans

Plan​

A workspace's subscription tier.

Bytes plans affect usage allowances and available features.

Related: Billing and plans

Project​

A type of Activity Group for client, internal or delivery-related work.

Use Project when the work is broader than a marketing campaign.

QR code​

A scannable code that sends someone to a link.

In Bytes, QR codes are usually connected to measurable links, so scans can be understood alongside other link activity.

Related: What are links?

Redirect​

The action of sending a visitor from a short link to its destination URL.

Redirects are central to link tracking and analytics.

Related: What are links?

Referrer​

Information about where a click came from, when available.

Referrer data can be incomplete because browsers, privacy tools and apps may hide or limit it.

Related: Core analytics

Restore​

Return an archived or inactive item to a usable state.

Restore should bring the existing item back rather than creating a duplicate.

Scan​

A visit that came from someone scanning a QR code.

Under the hood, a scan is usually recorded as a click on the linked URL, but scan is clearer when talking about QR codes.

The shortened public URL that redirects to a destination URL.

Example:

https://jaww.ws/s/menu

Related: What are links?

Slug​

The unique path part of a short link.

In this short link:

https://jaww.ws/s/menu

the slug is:

menu

Starter plan​

The entry-level paid plan.

Starter is aimed at small businesses, teams and regular link usage.

Related: Billing and plans

Status​

The current state of an item.

Common statuses include draft, active, paused, completed, archived, inactive, revoked and blocked.

Tag​

A reusable workspace label.

Tags help you organise links and find related items. They describe links, but they do not replace Activity Groups.

Related: Tags

Team member​

A person who belongs to a workspace.

Team members may have different roles or permissions.

Unique visitor​

An estimated count of distinct visitors.

Unique visitors are not the same as total clicks. One visitor can create more than one click.

Related: Core analytics

UTM​

Tracking parameters added to a destination URL to help understand marketing performance.

The standard UTM fields are:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

Related: Create links

UTM campaign​

The campaign or initiative value used in UTM tracking.

Example:

summer-sale

UTM content​

A UTM field used to distinguish versions, placements or creative variants.

Examples:

  • hero-button
  • email-footer
  • poster-v1

UTM medium​

A UTM field describing the marketing or distribution medium.

Examples:

  • social
  • email
  • qr
  • paid-social

UTM source​

A UTM field describing the source of traffic.

Examples:

  • instagram
  • linkedin
  • newsletter
  • website

UTM term​

A UTM field often used for search terms, audience terms or theme-level classification.

It can also be useful for content themes where appropriate.

Workspace​

The main area where your team's Bytes links, settings, API keys and analytics live.

A user can belong to more than one workspace.

Workspace role​

Your role inside a workspace.

Workspace roles control what you can see or do inside that workspace.

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